The Fashion New Guard
The New Guard moniker refers to a wave of emerging designers and independent fashion brands that are challenging the status quo in the fashion industry.
New Guard fashion designers use unique aesthetics, pushing boundaries and experimenting with new silhouettes, materials, and design concepts.
Often New Guard designers Focus on social issues, many integrating social or environmental consciousness into their designs and production practices.
New Guard fashion brands leverage social media and online platforms to build a strong brand identity and connect directly with consumers.
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